Capella University

Capella University is one of the leading online universities in the world. While extremely innovative, their online marketing strategy hadn’t changed in years. Complete was brought in to creative direct a complete overhaul of their primary website. Not simply a re-skinning but a complete re-imagining of what their site could be. Working with an extremely talented in-house and contract team of designers, developers, UX and content strategists we were able to go from zero to launch in less than six months.  


GiveBack was a fun little project. The idea is to create a personal foundation that you would fund in conjunction with your employer. That money then goes to the charities of your choice. It makes giving easy and fun.


Ikaati asked us to create a site as elegant and luxurious as their line of high-end teas for the spa and resort market. The art direction, photography and design knocks all the other pots in this category to the floor.

Neve Designs

Whew, what a project. We took a small site and blew it up to the big leagues. Our friends over at Brew asked us to help them with premiere apparel manufacturer Neve Designs. In addition to making some great clothing, they kit out the US Olympic Ski and Snowboard teams. Neat. Moving from an outdated proprietary ecommercce system, we moved them to the 20th century and a massive Magento site that includes not one, but two languages and three distinct shops. This was quite the undertaking with close to 2,200 SKU’s!


Dotopia is a great company creating a new model of philanthropic giving. We were really excited to work with them and our friends over at Replace Design to craft this lovely little website that introduces the world to Dotopia. One of the big roles for this site is as a on-locating branding tool.


We were approached by an Italian custom made furniture company to design a website to feature their offerings. We developed a slick site that focused on the artisans who craft the furniture instead of the simple product lists that they, and everyone else, had been using.


How do you sum up several years overseeing interactive for such huge brands like Target and Marshall Field’s? Lots of meetings would be a good start. I was brought in to oversaw all creative aspects of Target and Marshall Field’s interactive division including a large team of designers and writers. It was a spectacular time and we made some amazing work for in-house brands like Club Wed, Target Baby, Target Pets in addition to weekly content refresh. A really stressful but fun and creative time.

Lee Jeans

Complete creative director Patrick spent six months as creative director with Olson + Co. During this time he worked on bringing in several new clients including the Lee Jeans interactive account.
The new Lee Jeans website launched in May of 2009. While with Olson, Patrick was part of the new business team that pitched and won the Lee interactive account. Patrick was the initial creative director on the project before leaving to start up Complete.


Solve was at the time a new advertising and branding firm made up of some veterans of some great campaigns. In the meantime they’ve grown and become legend, but when they were first starting out they needed a quick-and-dirty yet very unique site to showcase the work of the founders. Using a large mural of stills and motion we put their award-winning work upfront right where it belonged. Needless to say they started winning pitch after pitch with this bad boy.


A series of videos done for the Switch Program – a series of activities and dieting programs for teens. A collaboration with Replace Design. Replace created the instruction manual illustrations, Complete took them and made ‘em dance.


Nicros makes kick-ass climbing wall systems and indoor climbing handholds. They came to us looking for a total redesign of their branding and eCommerce site. The site is huge – close to 100 training articles alone not to mention hundreds of climbing holds and other pieces of gear in the climbing shop. We created a slick Wordpress/Magento hybrid that combines the best of both system but also makes for a great, stable and easy to use CMS.

Optum Pro Cycling

Optum Pro Cycling is world class pro cycling team that needed a world class website to compliment their new team name and global outlook. We put on our cycling shoes and pedaled furiously and came up with this. We love the simplicity and the wealth of information. It’s just going to get better as it grows and we add on those new features. Plus, we look pretty sweet in those new kits.

Ames Adventure Outfitters

Ames Adventure Outfitters is a Manufacturers’ Representative for top quality indoor & outdoor clothing and equipment. Brands they represent include Marmot, Scrapa, Burt’s Bee’s, Osprey and many more. Outdoor brand representatives are the link between brands, retailers and the brands’ communities. They are the feet on the ground at trade shows, stores and events. Strangely, no brand reps had up until now created a site to speak to their different communities. We approached AAO with the idea for creating a site based on their social media communications from their many social media channels.

Sweeney Brothers

Joe Sweeney and Sweeney Brothers Millwork do some great design work. Joe wanted a slick site to start showing off the talent to potential clients, contractors and architects. The site has been designed to grow as the company does. Which judging by the work they do, it will be exponentially.

This is one of those great little brand-focused sites that we love doing. If you have a similar small company and are looking to get your brand message out there, drop us a line.