Ames Adventure Outfitters is a Manufacturers’ Representative for top quality indoor & outdoor clothing and equipment, water proofing supplies, packs, tents, solar and monitoring devices, trail running, approach, and mountaineering shoes/boots, socks, and other accessories. Brands they represent include Marmot, Scrapa, Burt’s Bee’s, Osprey and many more. Outdoor brand representatives are the link between brands, retailers and the brands’ communities. They are the feet on the ground at trade shows, stores and events. Strangely, no brand reps had up until now created a site to speak to their different communities. We approached AAO with the idea for creating a site based on their social media communications from their many social media channels. This included communication from their brands, their individual brand blogs, and their own travel and event blogs.