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Motion

Capella Resorts / Motion

CLIENT Capella Resorts + Hotels// COMPANY Spunk Design Machine// DELIVERABLES Motion// DATE 2007
ROLE Creative Direction & Animation//

Capella

Another quick and dirty motion project created together with Spunk. We had a set of illustrations, a script that was too long and a tiny budget. We developed some incredible ideas which we’re then whittled down by the client to what you see here. Still managed to communicate luxury nicely.


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The project was designed and developed to be very extendable and modular and to work on a wide variety of target platforms. It was presented in large venues in HD and in smaller presentations via laptop and projector.





By creating a very modular video, we were able to quickly edit the timing and content to tailor it to specific audiences.





We subsequently created several variations of this video for different target audiences in various countries.