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CLIENT European Union
VIA Philips Design
DELIVERABLES Research Project & Video
DATE 2002
ROLE Research, Design & Animation

MiME was a multi-year project undertaken by Philips Design as a part of the Disappearing Computer Initiative commissioned by the European Union. The 11 minute video presented here in stills presented an overview of the entire MiME research and development cycles.

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CLIENT Philips Design
VIA Philips Design
DELIVERABLES Research Project
DATE 2001
ROLE Research, Design & Development

The Future of Shopping was a 12 week research project I undertook while I was at Philips Design. Two teams in Amsterdam and Singapore examined all aspects of the shopping experience. The resulting report, visual material and video were sold to various clients of Philips Design and used in the initiation of several other shopping related projects that will eventually result in a book by Philips Design.

>>Case Study

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CLIENT Internal
VIA Philips Design
DELIVERABLES Research Project
DATE 2001
ROLE Senior Experience Designer

The Online Catalogue research project was a short examination into types of online catalogs using a matrix broken down into four distinct categories. Using this matrix it is possible to map any website into some portion of the matrix which should fulfill user expectation. In other words, a boutique site such as Prada should be found under Innovative Experience as it exists simply to further the Prada brand. Amazon on the other hand should be found under Traditional Price as the site is a shopping portal where price and quick access are the main concerns. Charting user expectation and creating user scenarios during planning or redesign stages are good examples of understanding where one’s user experience needs to exist.

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